Report from Almond Conference in Modesto, CA
by ann ~ March 13th, 2012
December 2011 - Troy and Dean enjoyed meeting a lot of new people at the Almond Board Show in Modesto, CA.
Submitted by Dean Coffee
Submitted by Dean Coffee
Troy Jackson and I went to the Almond Conference in Modesto, California, December 5th – 9th, 2011. We were able to get the GVX1020 wrestled into position for the show directly across from the dining area. We were the last booth everyone saw as they came to the dining room and they walked directly at us as they were leaving. Needless to say right after lunch time we were very busy.
Oliver is gaining an excellent reputation in the almond industry after the placement of the 4800 Hi-Cap Platinum at Braden Farms. There are several people watching how the machine at Dick Braden Farms does. They even wanted to know how the new one at Harris Woolf is doing that even though it isn’t even delivered yet. We are excited to show them how well these machines.
We worked in conjunction with Vogel to get more information about our machines to the show attendees. If they went by the Vogel booth and asked to see a machine they sent them over to us. If they happened to stop by our booth and wanted to see an actual demonstration of what we could do, we sent them over to the Vogel booth as they had a video going of the Braden Farms excellent separation.
Brad Craven, the General Manager at Superior Almond Hulling in Cantua Creek near Fresno stopped by the booth and is really interested in seeing what the machine at Harris Woolf does. Below are quotes from him that show the state of the almond business:
“California almonds are more popular than ever. It may be the taste, crunch, or Vitamin E. Whatever the reason; people around the world are spending money on valley grown almonds.” Brad Craven is the General Manager at Superior Almond Hulling in Cantua Creek. He went on to say, “We’ve received twice as many loads as we average from years before per day. A lot more volume a lot faster.”
Craven says business is up 25% since last year. The USDA is projecting the biggest almond harvest in world history. Craven says, “We had a mild summer. Worried growers but as it turned out the yield was very strong. The weather must have been ideal.” Superior Almond Hulling got so much business; Craven was forced to rent space from his neighbor. It’s the biggest harvest he’s ever seen. He says, “They used to think one billion pounds would be impossible to make, but now are looking at 2 billion pounds. Still market is taking it up.”
Brad says his current facility can’t handle the volume and they are seeing the end of processing going into March. Historically the almond processing is finished in January. He also said there is another 5,000 acre ranch coming that will process nothing but almonds.
Tim, with Harris Woolf, stopped by and asked if we had shipped his machine yet! He said he would take it right now if we had it ready. He is really excited to get the new automated machine in place and processing!
Many other people also stopped by and took literature then went over the view the video in the Vogel booth. We even received a request for some almond business in India. We also had a newspaper photographer stop by the booth while I was talking to a customer. He took some pictures and we wound up the lead picture in a story about the Almond Conference in the Modesto Bee newspaper.
I think the show went extremely well and we are looking forward to developing relationships with the Almond Board members that prove that the Oliver Manufacturing makes the best, most reliable machines for their separation needs.












